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What does the client’s business do?
Our client’s company employs a customer-centric, data-driven approach to optimize your marketing funnel. After a thorough analysis of your creative assets, ad structure, landing page, and overall marketing lifecycle, we pinpoint growth opportunities.
They provide transparent weekly reporting on campaign performance, project status, and analytics, offering flexible pricing to suit your business needs.
What were the requirements?
Our candidate must excel in the following aspects:
- Consumer Products Marketing Expertise: Proven experience or strong interest in marketing, specifically within the consumer products industry.
- Exceptional Communication and Writing: Excellent command of English with exceptional copywriting skills to create compelling marketing content across various channels.
- Consumer-Centric Approach: Ability to deeply understand consumer needs and translate them into effective marketing strategies.
- Digital Marketing Proficiency: Strong familiarity with digital marketing tools and platforms, including social media, email marketing, and content management systems.
- Strong Organizational and Interpersonal Skills: Proven ability to manage multiple projects while maintaining attention to detail, and effectively collaborate within a fast-paced team environment.
And all this led us to Estephany.
What were the responsibilities?
Estephany started contributing to the development of and implementation of marketing campaigns, aligning with overall business objectives. But eventually she also began to:
- Conduct market research to understand consumer behavior and preferences, informing strategic marketing decisions.
- Support social media, content creation, and digital marketing initiatives to enhance brand visibility and engagement.
- Analyze campaign results, generate performance reports, and identify opportunities for improvement.
What was the candidate’s background?
She has been in the marketing field since she graduated in 2021. She studied Marketing and Advertising at the Universitary Institute of Marketing in Colombia, her native country. Where she learned how to execute targeted advertising campaigns to increase brand visibility and generate leads, in addition to many other things.
She worked as a Social Media Manager and Content Creator in a Marketing development agency, like our client’s company, developing attractive content, and designing visuals (Adobe Illustrator/Photoshop) to drive audience growth and engagement for almost two years.
Until she started her position as Marketing Assistant for our client 6 months ago.
Estephany has not only delivered, she has exceeded expectations. Her salary has been increased several times during this time for her excellent work and collaboration with this team.
How did they find this candidate?
The company used Jules! We help US businesses find, hire, and pay top Latin American talent.
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