What does the client’s business do?
This company provides full-funnel growth marketing services. Specifically, they offer services such as auditing a client’s marketing funnel, identifying areas for improvement, and then implementing strategies to increase growth. Some of their specific services include paid social advertising, paid search advertising, CRO, landing page design, and email and SMS marketing.
They provide transparent weekly reporting on campaign performance, project status, and analytics, offering flexible pricing to suit your business needs.
What were the requirements?
The main requirements were:
- Basic understanding of Meta (Facebook/Instagram) and TikTok advertising platforms.
- Strong desire to learn and grow in digital advertising.
- Excellent attitude and willingness to take on new challenges.
- Ability to create engaging and effective ad copy.
- Analytical skills to monitor and report on campaign performance.
- Familiarity with Google Ads is a plus but not required.
Preferred Qualifications
- Previous experience in a media buying role is beneficial but not mandatory.
- Knowledge of additional advertising platforms or networks.
- Strong communication and collaboration skills.
What were the responsibilities?
- Create, launch, and manage advertising campaigns on Meta (Facebook/Instagram) and TikTok.
- Write simple captions and headlines for campaigns following a pre-outlined format.
- Test and scale campaigns based on performance.
- Monitor campaign performance and provide weekly summary reports.
- Collaborate with the creative team to generate content that drives efficient traffic.
- Stay updated on the latest trends and best practices in digital advertising.
All this took us to Misael.
What was the candidate’s background?
Misael is a results-oriented Mexican Media Buyer with a proven track record of driving growth through effective Facebook and YouTube ad campaigns. Expert in lead generation, e-commerce marketing and leveraging AI for effective ad testing. He was looking for a challenging position to apply his experience and contribute to the success of a dynamic organization.
With a background in owning a business where he managed Facebook Ad campaigns and engaged in B2B and B2C sales since 2017, he brings valuable experience to the Media Buyer position. In 2024, he further honed his skills as a Media Buyer Apprentice, collaborating with a Senior Media Buyer who managed a $2M/year advertising budget. This role provided him with hands-on experience in Facebook and YouTube ad campaigns, advanced strategies for optimizing ROAS, and improving conversion rates. Additionally, he developed expertise in ad copywriting and landing page optimization.
His proven track record and comprehensive skill set make him an excellent candidate for the Media Buyer role.
How did they find this candidate?
The company used Jules! We help US businesses find, hire, and pay top Latin American talent.
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