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What does the client’s business do?
Imagine transforming your love of photography into a steady income stream. Our client, a leading online platform, makes it possible. They combine the power of an online gallery with a built-in print store, giving photographers everything they need to sell their work effortlessly.
No marketing or sales expertise required. Our client provides photographers with proven, turnkey strategies designed to generate passive income. This means you can focus on capturing stunning images while they handle the rest – attracting clients, managing sales, and fulfilling orders.
Trusted by over 100,000 photographers since 2011, our client is a powerful solution for business-minded photographers who want to monetize their talent.
What were the requirements?
The impressive growth of our client company has led us to help them refine their marketing strategy. While our client’s previous Marketing professional excelled in content creation and core functions it was a part-time position, now we were seeking a full-time dedicated leader to spearhead a comprehensive, high-impact marketing approach.
This role offered an exciting opportunity to develop and implement innovative strategies that propel the brand forward.
The main requirements were:
Adept at Social Media and Design: Proven experience using platforms like Instagram and TikTok, with a strong understanding of hashtag research and its impact on engagement. Also, must be proficient in design tools like Canva or similar applications for creating compelling social media visuals.
Creative Visionary: A highly creative mind with the ability to generate fresh content ideas that complement existing brand guidelines.
Portfolio Power: A strong portfolio showcasing past work that demonstrates a keen eye for design and brand consistency.
Data-Driven Decisions: Excellent analytical skills with the ability to interpret social media data and use insights to optimize strategy.
Strategic Focus: A strategic mindset to develop and continuously improve social media strategies for maximum brand impact.
What were the responsibilities?
1. Social Media & Content Creation: As a content creator and designer, you would create captivating content for Instagram and TikTok, master the art of hashtags to drive reach and spark conversations, and design engaging visuals with Canva.
2. Creative Strategy & Content Development: Being our client’s visionary, constantly generating fresh and innovative content that complements the brand guidelines, following a new strategy that you think could improve the brand.
3. Data Analysis & Strategic Growth: Through your social media analytics skills, you will analyze metrics such as engagement, reach and click-through rates. This information will allow you to continually develop and refine social media strategies for maximum brand impact. Through the results, you'll set clear goals and track progress to ensure that your social media efforts are making a measurable contribution to company growth.
What was the candidate’s background?
The candidate, Aldana, boasts a robust background in marketing and branding, with specialized skills in both B2B and B2C sectors. Her proficiency spans social media management, SEO/SEM, and comprehensive campaign management. Demonstrated success in spearheading marketing strategies for notable brands such as Pragmatic Play and Cheil Argentina underscores her capability to craft and implement impactful campaigns across diverse platforms. Additionally, her technical expertise in website development and data analysis further solidifies her suitability for advanced marketing and branding positions.
She is an Argentinean with more than 6 years of experience in marketing, communication and administration in multinational companies.
With 3 university degrees, she proved to be the most qualified person to carry out this new challenge.
How did they find their last candidate?
The company used Jules! We help US businesses find, hire, and pay top Latin American talent.
Schedule a call and save up to 75% per month hiring with us. If you’re looking for marketing specialists, sales talent, customer support, virtual assistants, operations, project managers, creatives, development, accounting, and more we are here to help!
